This poster highlights the fact that Adam Sandler stars in it and this is important because he is a well-known comedy actor who may have fans from previous films and so his name and an image of him will entice an audience for Happy Gilmore.
It also shows that the film is about golf as he is holding a golf club and the camera perspective is looking up through a course hole with a golf ball resting just in front of it. The tag line "he doesn't play golf...He destroys it" shows that he is not very good and so the potential audience can predict that this is where the comedy will be coming from and so they can judge whether they will enjoy the film.
The film's title is the biggest font size on the poster and underneath this, in small and faint text, there is a list of all the people and companies involved in producing the film.
Posted by Sophie Rippin.
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